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Communication is the foundation of a successful business, and strong communication skills are essential for business owners. Active listening is one of the most powerful yet often overlooked tools for improving communication. By improving how you listen, you can foster stronger relationships, build trust, and gain better insights. Here’s how you can start becoming a better active listener.
Maintain Eye Contact
Making eye contact during conversations is one of the simplest ways to show you’re present and engaged. It demonstrates genuine interest in the person speaking and conveys respect for their thoughts. While it might feel natural to glance at your phone or computer during a conversation, staying visually connected can make a significant difference. Eye contact encourages open dialogue and reassures employees, partners, or clients that their input matters.

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Ask Open-Ended Questions
Rather than asking questions that an employee can answer with a simple “yes” or “no,” focus on open-ended questions. These encourage the person speaking to elaborate and share more details, which can often reveal deeper insights. For example, instead of saying, “Did the marketing campaign go well?” try asking, “What were your biggest takeaways from the marketing campaign?” This interaction shows you’re actively engaged in the conversation, seeking useful and thoughtful responses.
Summarize and Reflect
An effective way to confirm understanding during a conversation is to summarize or reflect on what the speaker has shared. For example, you might say, “What you’re suggesting is that we could improve the onboarding process by simplifying the training materials. Is that correct?” This questioning shows that you’re paying attention and creates an opportunity for clarification. It’s a small but powerful step to ensure everyone is on the same page.
Minimize Distractions
It isn’t easy to actively listen if you are dividing your attention. Whether checking emails, glancing at notifications, or mentally planning your day, distractions can hinder your ability to engage in a conversation fully. Find ways to create a focused environment, like silencing your phone or stepping away from your desk to chat. You make conversations more meaningful and productive by actively carving out distraction-free moments.
Show Empathy
Listening isn’t just about hearing words; it’s about understanding the emotions behind them. Showing empathy means acknowledging the speaker’s feelings and relating to their experience. Simple phrases like “That sounds frustrating” or “I can see why that would be exciting for you” go a long way in building trust. When business owners show they understand and care, employees and clients are more likely to open up, creating a culture of honest communication.
Active listening is a tool every business owner needs to become good at. Beyond fostering stronger relationships, it’s also a great way to get useful employee feedback, helping you make better decisions and address challenges effectively. Start implementing these strategies in your day-to-day conversations, and you’ll notice how much more connected and informed you become.